Posted by Dave on February 3, 2013
Today is Super Bowl Sunday and across the country millions of Americans are gathering in living rooms, kitchens and bars with family and friends to watch one of the most loved sports events in America.
But before you sit down to watch one of America’s favorite pastimes, think about who is using the Super Bowl as a platform to peddle their junk food to the American people while donating their money to deny you your right to know what’s in your food: softdrink and junk food giant PepsiCo.
Last year several major food companies made a fatal brand error by betting against the American people. During the 2012 election, major food and pesticide companies donated more than $46 million to run a ruthlessly deceptive campaign to defeat Prop 37, a ballot initiative to label genetically engineered foods in California.
Coming in as the #3 top donor, behind pesticide and biotech giants Monsanto and DuPont, was Pepsi, who dumped in a total of $2,485,400 to deny Americans their right to know what’s in their food.
Because of Pepsi’s significant financial support, Prop 37 and GMO labeling lost by a narrow margin of 48.6% to 51.4%. Pepsi’s contribution, and those of other trusted American food companies, was a direct assault on the American ideals of openness, transparency and democracy.
When Pepsi and other trusted food companies made this move to deny us our rights, they weren’t counting on people around the world to take notice, stand up and hold them accountable. Today that all changes.
Today, Food Democracy Now! is launching a boycott against Pepsi and all its major brands to not only raise awareness of the growing crisis with obesity, but also to remind America’s corporations that when they betray the people, we are going stand up and fight back!
Right now, as millions gather to watch the Super Bowl, your friends and family could very likely be getting ready to consume Pepsi products that have become household names through slick advertising and whitewashing with celebrity endorsements.
Here at Food Democracy Now! we want to remind you of the 6 million Californians that voted to label genetically engineered foods on November 6th that lost this campaign because of Pepsi, who chose to use its corporate profits to join a political fight that denied Americans the right to know what’s in their food.
At the heart of the obesity epidemic are deceptive companies like Pepsi that thrive on pumping empty calories, GMOs and junk food to a gullible American public.
While we know that most of you probably already avoid most of these products listed below, today when you’re with family and friends watching the big game tell them to dump these other common Super Bowl snacks by Pepsi:
Mountain Dew, Sierra Mist, Gatorade, Tropicana, Frito-Lay, Lays, Doritos, Tostitos and Cheetos.
Today is a perfect day to start the conversation about how companies like Pepsi fought to deny Americans their right to know what’s in their food, but already label GMOs in 63 other countries around the world.
Already, in countries like Russia, China, South Africa and India Pepsi products are labeled if they contain GMOs, but here in America they deny us that basic right.
It’s time to Refresh Democracy and tell Pepsi to support our right to know what's in our food and stop funding efforts that stand in the way of our democracy! Join the boycott against Pepsi and ask Beyoncé to dump her celebrity endorsement!
Beyoncé: You Can Do Better Than Pepsi
For decades Pepsi has used celebrity endorsements with major stars to make their fattening, sugary, genetically-engineered snacks appear sexy and “refreshing”.
Only months ago, Pepsi signed celebrity artist and singer Beyoncé Knowles to a $50 million deal to promote the company’s deceptive brands to the American public.
But Beyoncé isn’t just any celebrity, she’s a dynamic half of the media power couple with her husband, legendary rapper and music producer, Jay-Z, who last year were reportedly the highest-paid celebrity couple of the year! On top of that, Beyoncé is well-known BFFs with President Obama and First Lady Michele Obama. Not only was she asked to sing at the president’s recent inauguration, but in 2011 Beyoncé joined the White House to promote First Lady Michele Obama’s Let’s Move! campaign to stop obesity and encourage healthy food for America’s school children.
The fact is, when Beyoncé sings, people listen – and Pepsi knows this. That’s why they’ve signed her to promote Pepsi during the Super Bowl Halftime show to peddle their toxic products.
Starting today, Food Democracy Now! is launching a long-term campaign to expose Pepsi’s corrupt practices of undermining our health and our democracy here in America.
And we’re asking you to join us by spreading the word virally during the Super Bowl #PepsiHalftime Show and beyond that Pepsi’s products contain gobs of genetically engineered ingredients and they don't want you to know it!
Click here to join the boycott against Pepsi and tell Beyoncé to end her celebrity endorsement of this deceptive and dishonest company, which contributes to the obesity epidemic and betrays our democracy.
Join us in telling the truth about Pepsi - It’s time to Refresh Democracy!
Today, the much anticipated and hyped halftime show featuring Beyoncé's performance is sponsored by Pepsi. If you are on Twitter or Facebook, exercise your democratic muscle and share far and wide.
boycott @Pepsi Refresh democracy #PepsiHalfTime #LabelGMOs http://bit.ly/12jwNmi Pls RT @food_democracy #PepsiHalfTime #SuperBowl
@Beyonce You can do better! Let's Move and give @Pepsi the boot! http://bit.ly/12jwNmi Refresh democracy! @food_democracy #SuperBowl
Click on the link below to share the Pepsi boycott on Facebook and Grab the photo below of Beyoncé and ask your friends to join the Pepsi boycott.
Thanks again for participating in food democracy,
Dave, Lisa and the Food Democracy Now! team